MATHAI & CO. is a full service luxury digital marketing consultancy. Our team focuses on developing and managing effective social media and digital marketing strategies for luxury brands.
Tailored for luxury jewelry brands, our NYC-based agency creates bespoke social media and digital marketing strategies that elevate your jewelry brand’s digital footprint. From Instagram to TikTok, we enhance engagement, cultivate loyal communities, and drive sales through exquisite visuals, targeted campaigns, and expert content. Let us amplify your online presence and position your brand as a leader in the competitive luxury market.
Social Media
Our team of social media professionals develop and manage all aspects of a brand's social media campaign from strategy and execution to performance reporting.
Branding
Let’s bring your jewelry brand’s vision to life. Whether it’s through stunning photoshoots, eye-catching graphics, a beautiful website, or custom packaging, we’ll take care of all the details to make sure your brand stands out.
Digital marketing
We create smart, targeted digital and social media ad campaigns that connect with the right people. By driving more engagement, boosting traffic to your website, and growing your email list, we’ll help your brand reach new heights.
"The pursuit of beauty is the most wholesome quest of all."
-Louis Comfort Tiffany
I believe digital marketing and creative storytelling go hand in hand. My process begins with a deep dive into the initial spark—the ‘why’—that transforms a great idea into an unforgettable product.
As a luxury brand marketer, I develop and execute 360° digital campaigns with a focus on social media strategy. In a noisy world, authentic communication is key to being heard. I’ve led successful campaigns for REVLON, Estee Lauder, Motives Cosmetics, Benartex, The Platinum Guild, Pandora Times Square, and over 30 other brands. These initiatives have spanned every digital touchpoint, from e-commerce collaborations with Amazon to high-impact celebrity influencer partnerships.
Mentoring the future leaders of my industry is a passion of mine. As an adjunct professor at the Fashion Institute of Technology, I teach marketing to imaginative students each semester. I apply the same dedication, empathy, and creativity to the marketing teams I build and motivate. The commitment of my colleagues and students inspires me to bring my best work and self to the table.
As a native New Yorker, authenticity and ingenuity are principles I live by. My guiding philosophy is: ‘How you do one thing is how you do everything.’ I know how to communicate a luxurious vision that drives sales, leads, and awareness. I lead with integrity, elevate brand identity, and inspire consumers, all while bringing an innate sense of style to everything I do.
Let’s create something incredible together! Email me: millissa@mathaiandco.com or reach me at +1-347-541-1122
SERVICES
SOCIAL MEDIA
Strategy & Planning
Full-Service Management
Content Creation & Curation
Professional Photography
Performance Reporting & Analytics
Influencer Partnerships & Outreach
DIGITAL MARKETING
Targeted Social Media Advertising
Google Ads & PPC Campaigns
Search Engine Optimization (SEO)
Email Marketing Campaigns
BRANDING
Comprehensive Brand Strategy
Custom Logo Design
High-Impact Graphic Design
Creative Ad Design
Responsive Web Design
Bespoke Packaging Design
Lookbooks & Brand Collateral
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Our Clients
ANATOLI JEWELRY
Anatoli came to us as one of the jewelry industry’s veteran brands just starting off on social media. Along with social media management we built Anatoli's social media strategy from the ground up and deployed an aggressive advertising campaign to help the brand grow rapidly. We were also tasked with the production and creative direction of lifestyle shoots for the brand’s social media pages and other marketing initiatives..
TRUE GAULT
We developed a comprehensive digital marketing campaign to help garner True Gault's first 1000 app testers. We also managed the brand's social media presence and influencer outreach increasing the brand’s following and engagement rates.
DERMARCHÉ LABS
Dermarché Labs is a new line of skincare founded by the industry experts who developed Restylane that launched last year and is available at retail giants including SEPHORA, SpaceNK, Net-a-Porter and more. The brand came to us without a social media strategy or custom social media content. We developed and executed a social media plan with strategies catered to the brand's goals and demographics for Facebook, Twitter, and Pinterest.
MARIA CANALE
25 Years ago, MARIA CANALE began her journey in jewelry design with a passion for creating effortless works of art that withstand time. Today she continues her commitment to design timeless pieces that are rooted in love, authenticity and ease. Mathai & Co. developed Maria Canale's social media strategy from the ground up. We managed full production photo shoots for the brand's social media content along with creating custom graphics and videos for social media use. We also managed all of the brand's social media channels and campaigns.
RARE CARAT
RARE CARAT is an innovative startup that enables users to search for diamonds from the most reputable retailers nationwide. We undertook the comprehensive development and management of Rare Carat’s social media presence, meticulously overseeing every aspect from inception.
Our services included end-to-end management of Rare Carat’s social media channels—ranging from strategic content creation and posting to community management and performance reporting. Given Rare Carat’s focus as a service-based company, we employed a creative approach, producing distinctive graphics, memes, and videos that align with the brand's aesthetic. Additionally, we coordinated professional photoshoots with top NYC photographers and models to generate high-quality visuals for their social media platforms.
As a startup, Rare Carat required an aggressive strategy to rapidly increase its follower base while simultaneously establishing a cohesive brand identity. We executed a targeted approach to foster significant growth in their social media following and solidify their brand presence.
csarite
CSARITE is one of the rarest gemstones on earth; 10,000 times more rare than a diamond and one of the only five gemstones in the world with the ability to change color. Mathai & Co. manages Csarite's social media presence as well as content creation including full production photo shoots to capture the brand's designer collections and custom graphics to promote the brand's UVPs.
PLATINUM Guild
PLATINUM BORN is the world’s premier collection of exclusively platinum jewelry launched by the Platinum Guild. From the brand’s inception, we were entrusted with the prestigious task of sculpting its social media presence from the ground up. Our team meticulously crafted and curated the brand’s presence across all major platforms, including Facebook, Instagram, Twitter, and Pinterest.
We orchestrated a seamless blend of high-quality content creation, strategic posting, and expert management, complemented by sophisticated community engagement and detailed reporting. Additionally, we expertly handled the brand’s social media advertising campaigns and facilitated exclusive influencer partnerships, elevating PLATINUM BORN to its esteemed position in the luxury market.
GAVÉE GOLD
GAVÉE GOLD is an all natural luxury skincare collection by Tiffany Anderson. We were tasked with revamping GAVÉE GOLD’s social media presence by giving all of the social media networks a new look and feel through custom photography and graphics art directed and produced by our team. We also helped the brand manage their social media presence, grow their following and engagement rates.
PANDORA HERALD SQUARE & TIMES SQUARE
We had the privilege of partnering with Pandora Times Square and Pandora Herald Square to establish a premier online marketing strategy from the ground up.
Our collaboration began with the creation of a sophisticated, high-performance website that serves as the cornerstone for their digital presence. We meticulously developed and managed their social media platforms—including Facebook, Instagram, Twitter, and Pinterest—through a blend of strategic content creation, engaging posting, and expert community management.
In addition, we orchestrated a professional photoshoot to produce stunning social media visuals and enlisted top New York bloggers to experience and promote the jewelry. Our comprehensive approach also extended to implementing a robust email marketing program, capturing and nurturing a substantial subscriber base of over 100,000. We managed all aspects of email correspondence, ensuring impactful and personalized communication with their audience.
To date, our efforts have resulted in a remarkable 500% increase in their social media presence, and we continue to oversee and enhance their complete online footprint to drive ongoing success.
JEWELRY SOCIAL MEDIA
Email: info@jewelrysocialmedia.com
Phone: 347-541-1122
244 Fifth Avenue
Suite M222
New York, N.Y. 10001